At Adsquare, we redefine marketing through cutting-edge location intelligence, empowering impactful omnichannel campaigns with strict adherence to data protection standards.

We are the award-winning cornerstone for enhanced campaign planning, precise audience targeting, and robust measurement.

Adsquare has rapidly become a global force, integrated with market-leading platforms and our accurate and consented data are the secret sauce for those looking to elevate their marketing effectiveness.

Established in 2012, Adsquare has earned the trust of 1,800 global brands and agencies and operates in 30 countries. Headquartered in Berlin, Germany, we have a global presence with offices in 9 locations worldwide. For more details, visit our website at adsquare.com and stay connected with us on LinkedIn.

Adsquare's solutions are seamlessly integrated, capable of building upon each other while also excelling as stand-alone tools in the marketing ecosystem.

Location Analytics is the latest initiative from Adsquare to help brands succeed, making the quality data they need available in one place. Our new tool comes with map visualisation designed specifically for Point of Interest (POI) data.

With our latest software, brands can monitor visits to their locations by day, providing a comprehensive overview of when customers are most likely to visit. Additionally, frequency calculations can be performed to gain insights into returning visitors, which is critical for evaluating customer loyalty.

One key feature of this software is its ability to conduct catchment area analysis, which allows businesses to visualise the geographic reach of their locations and understand where their customers are coming from.

To further enhance the customer experience, the software provides recommendations for optimisation, helping businesses to identify areas where they can improve and increase their customer engagement. Finally, the software offers a dashboard overview of all configurations, providing businesses with a comprehensive view of their data and insights.

Brands can switch seamlessly from analysis to data activation for programmatic advertising campaigns, seamlessly integrated into all relevant DSPs.

Our Location Analytics platform is an indispensable tool for businesses looking to gain insights into their customer behaviour and enhance the performance of their next campaigns through data-driven programmatic activation.

In the dynamic landscape of omnichannel marketing, our data activation solution stands as a game-changer, providing marketers with a comprehensive toolkit to enhance targeting precision across diverse platforms.

This innovative solution caters to mobile, out-of-home (OOH), connected TV (CTV), desktop, and more, offering a versatile array of data types to craft campaigns that resonate seamlessly with the target audience.

Our data activation solution offers a diverse range of data types, empowering marketers to craft better perfoming campaigns. Whether it's demographics, app and web usage, past visitations, or other relevant insights, our platform provides the flexibility needed for nuanced and targeted messaging.

Adsquare is integrated with relevant DSPs and SSPs so you can activate Adsquare's data wherever you buy media.

Also known as offline attribution or store-visit attribution, footfall measurement refers to the measurement of the number of people who have visited a specific location. These locations can be retailers, car dealers or restaurants for example.

Adsquare’s Footfall Measurement functionality provides additional information for marketers and enables a deeper understanding of consumer journeys. Being able to measure in-store visits in real-time, brands can realise the full value of their campaigns, optimise spend and validate their media investment. Footfall Measurement is activated directly in the DSP of the client to which Adsquare sends visit data via the measurement API.

Adsquare aggregates location signals from multiple trusted providers such as app publishers or SDK owners, obtaining a diverse range of location information. This allows us to have a comprehensive panel of consented data for analysis that is well balanced in terms of demographic and geographic distribution.

Get an extensive campaign summary and additional insights. Analyse your campaign’s impact and understand the overall effectiveness of your campaign. Investigate whether consumers who had seen your ad visited your store more frequently than those who hadn’t. With the Post Campaign Footfall Report, Adsquare compares control and campaign groups and calculate visitation uplifts.