Adsquare is the leading location intelligence platform powering the entire programmatic journey—from campaign planning and buying to optimisation and validation. Founded in 2012, Adsquare turns real-world behaviour into strategic insight, enabling advertisers to drive performance with precision and privacy at scale.
Where others treat location data as a feature, Adsquare makes it foundational. Its unified solution suite—Analytics for turning audience behaviour into planning intelligence, Activation for precise audience targeting, Measurement for real-time campaign evaluation, and Attribution to connect ad exposure to real-world outcomes—delivers location-powered intelligence across every stage of the campaign lifecycle.
As a media-agnostic, privacy-first partner, Adsquare empowers brands and agencies to activate and measure across any programmatic platform or channel using 100% consented, SDK-derived data.
Trusted by over 1,800 advertisers, media agencies, and Out-of-Home operators in 26 countries, Adsquare integrates seamlessly into the programmatic stack to deliver real-world relevance, campaign clarity, and measurable outcomes.
Headquartered in Berlin, Adsquare operates across the Americas, Europe, and APAC.
Discover more at www.adsquare.com and follow us on LinkedIn.
Flywheel
Programmatic success hinges on precision—yet many advertisers struggle with fragmented data, disconnected insights, and incomplete measurement. Without a clear view of audience dynamics and real-world context, media spend is wasted, engagement declines, and ROI remains difficult to quantify.
Adsquare addresses these challenges by transforming real-world audience, movement, and spatial data into actionable, privacy-first location intelligence. At the core of our approach is the Flywheel—an end-to-end framework that combines Analytics, Activation, Measurement, and Attribution solutions. It empowers advertisers at every stage to plan, buy, optimise and validate their campaigns, demonstrating the true impact of omni-channel marketing on real-world store visits.
Marketers and advertisers rely on the Flywheel to:
Plan with Analytics - use location intelligence to understand real-world audience behaviour: who visits which places, where they come from, and how this compares to competitors. Identify key audience segments, benchmark visit share, and uncover movement patterns to power smarter omnichannel planning and activation.
Buy with Activation - target high-value audiences built on real-world movement. Our global audience taxonomy uses location intelligence to reveal where people live, work, and go, unlocking powerful signals of interest and intent.
Optimise with Measurement - track Drive-to-Store impact in near real time, directly in your DSP, and double down on what’s working.
Validate with Attribution - measure real-world campaign impact through omni-channel incrementality insights. Understand who was exposed, who converted, and use these learnings to re-engage high-performing audiences.
With a strong commitment to privacy compliance and a seamless activation framework, we turn data into smarter decisions and measurable real-world outcomes.
Our Flywheel ties hand in hand with OnePlatform — our unified platform that empowers advertisers to plan, buy, optimise, and validate programmatic campaigns from a single, streamlined interface.