• Navigate to the ‘Targeting’ menu on the left-hand side and select ‘Create Segment'
  • Fill in the Segment Details: ensure you select the correct country and product as this will affect the data available for use
  • Fill in the Campaign Information: Add the advertiser, campaign flight dates as well as the estimated number of impressions
  • Once this is done, you can define your segment:
  1. Find a Dataset by navigating the Taxonomy or by using the search box
  2. Drag and drop it into the Segment model

   3. You have the possibility of grouping datasets together: Drag and drop the datasets onto each other
This functions let you create 

  • Start modelling!

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