How to create a segment

Go to the “Activation” menu and select ‘Create Segment’.
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Choose your country and select between ID-Precise (Audience Targeting) or Geo-Contextual (Proximity Targeting)—this choice determines the available data.
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Provide details like the advertiser, campaign flight dates, and the estimated number of impressions.
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Exploration Tip: If you’re just experimenting with different datasets, skip this step and head straight to the Segment Builder tab.
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Browse the Taxonomy or use the search box to find the dataset you need.
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Drag and drop it into the Segment model.
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Combine datasets by dragging and dropping them onto each other.
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This allows you to create “and” and “or” combinations between different groups for more complex segment modelling.
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Fine-tune your segment and get ready to activate your audience with precision.
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