- Navigate to the ‘Targeting’ menu and select ‘Create Segment'
- Fill in the Segment Details: Select the country and product of your choice - this affects the data available!
- Fill in the Campaign Information: Add the advertiser, campaign flight dates as well as the estimated number of impressions
- Once this is done, you can define your segment:
- Select a Dataset by navigating the Taxonomy or by using the search box
- Drag and drop it into the Segment model
3. You have the possibility of grouping datasets together: Simply drag and drop the datasets onto each other. This function lets you do different "and" and "or" combinations between the different groups.
- Start modelling!