• Navigate to the ‘Targeting’ menu and select ‘Create Segment'
  • Fill in the Segment Details: Select the country and product of your choice - this affects the data available!
  • Fill in the Campaign Information: Add the advertiser, campaign flight dates as well as the estimated number of impressions
  • Once this is done, you can define your segment:
  1. Select a Dataset by navigating the Taxonomy or by using the search box
  2. Drag and drop it into the Segment model

   3. You have the possibility of grouping datasets together: Simply drag and drop the datasets onto each other. This function lets you do different "and" and "or" combinations between the different groups.

  • Start modelling!


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