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How to create a segment

Follow these steps to learn how to easily create your custom segment

Christoph Herwig avatar
Written by Christoph Herwig
Updated over 4 years ago
  • Navigate to the ‘Targeting’ menu and select ‘Create Segment'

  • Fill in the Segment Details: Select the country and product of your choice - this affects the data available!

  • Fill in the Campaign Information: Add the advertiser, campaign flight dates as well as the estimated number of impressions

  • Once this is done, you can define your segment:

  1. Select a Dataset by navigating the Taxonomy or by using the search box

  2. Drag and drop it into the Segment model

   3. You have the possibility of grouping datasets together: Simply drag and drop the datasets onto each other. This function lets you do different "and" and "or" combinations between the different groups.

  • Start modelling!


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