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Presenting Adsquare Data Alliance: Quality and Scale
Presenting Adsquare Data Alliance: Quality and Scale

Introducing Adsquare Data Alliance - our approach to curating data that offers both quality and scale.

Christoph Herwig avatar
Written by Christoph Herwig
Updated over 4 years ago

Currently, advertisers face a massive challenge. With an abundance of data in the industry being scattered through data silos it’s becoming increasingly difficult for them to employ 1-to-1 people-based marketing. With so much data out there how do they know what data is good or bad? As a curator and segment expert Adsquare selects high quality data from its data exchange, validates it against industry standards and aggregates it into a standardized taxonomy.

The result is the Adsquare Data Alliance – an approach to curating data that allows both quality and scale.

Take A Step Out Of The Gardens

Bundling first- and third-party data in a smart way, and validating the new datasets against industry benchmarks opens the doors to new data dimensions, and thus – to better targeting capabilities.
Rely on a secure environment with full transparency

  • Access To Deterministic Data: Opens the door to precise targeting on mobile using first-party data

  • Accuracy At Scale: Bundle first-party data with third-party data to ensure scalability

  • Trustworthiness: Use the validated datasets in a secure and privacy-friendly environment

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