Part 1: Apply the Segment to your Line Item
Note: Once your Adsquare segment has been saved and shared with Adform, please allow up to 15 minutes for it to appear in the Adform platform.
Here is how to add it to a campaign in your Adform account:
Log in to Adform and navigate to the creation or editing page of your programmatic line item.
Click on the Targeting tab.
Scroll to and click on Audiences, then click + Add Audiences.
In the upper left corner of the Audience Marketplace window, click the All Audiences tab.
Locate your specific segment:
Please note: We highly recommend that you do not add country filters when searching, as this can hide your segment.
For Geo-Contextual segments (pre-bid integration): Look under the section named "adsquare Proximity".
For ID-Precise (DMP Integration): Look under the section named "Adsquare EU", "Adsquare APAC", or "Adsquare US" (depending on your audience region).
Select the checkbox next to the desired segment(s) and click OK.
Click Save on your line item.
Part 2: Campaign Requirements for Delivery
For your Adsquare segment to deliver correctly, your Adform campaign must target inventory that passes the correct data in the bid request. Since Adsquare segments are primarily mobile-first, ensure you are targeting In-App Inventory.
Depending on the type of segment you are using, the supply source must include specific signals:
For Proximity Targeting (Geo-contextual): The Latitude/Longitude (GPS signal) must be included in the bid request.
For Audience Targeting (ID-precise): The Mobile Advertising ID (MAID) must be included in the bid request.
Part 3: Troubleshooting Low Reach or Delivery
Segments not visible after 15 minutes?
Check your ID Mapping: Ensure your Adsquare Company ID is correctly mapped to the specific Adform Advertiser account you are using. (See our guide: Connecting Adsquare with Adform)
Clear Filters: Make sure you haven't applied a country filter in the search bar.
If your campaign is active but not delivering any impressions, check your line item for conflicting settings that artificially restrict scale:
Overlapping Geo/Time Filters: If your Adsquare segment already targets a specific location or time, do not apply additional Adform geofilters on top of it, as this can block delivery.
Strict Whitelisting/Blacklisting: Filtering out too many publishers or users.
Frequency Caps: A very low daily cap on impressions per user.
Private Deals: Ensure your deals allow for the required data signals (Lat/Long or MAIDs) to be passed.
Bid Strategy / Price: Applying an audience segment often includes a data fee. Ensure your max bid is high enough to clear the auction for both the media cost and the data cost.
Creative Format: Using abnormal or non-standard banner sizes limits available inventory. When combined with a data segment, this can restrict your reach significantly.
🛠️ Need help troubleshooting? If your segment isn't appearing after 15 minutes or your campaign isn't delivering, please open a support ticket and our team will investigate.