Adding an Adsquare segment to your DV360 campaign
Once your Adsquare segment has been saved and shared with DV360, you can add it to a campaign in your DV360 account.
Please note that only Audience Targeting can be pushed through to DV360
Step 1. Go to '1st & 3rd Party' section in the Line Item
Step 2. Add your custom Adsquare segment by clicking the tick
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Campaign Settings: Matching Adsquare requirements to DV360
Your DV360 campaign must match certain Adsquare settings in order for the segment to deliver correctly
- It must be Mobile Application-enabled
- Adsquare segments cannot yet target cookies in mobile web or desktop devices
in DV360
- make sure this is enabled in your campaign set-up
- The Mobile Advertising ID must be included in the bid-request
- Adsquare segments are composed of mobile device ids
- not all supply sources provide this in the bid – please be aware of this when
blacklisting
- To find out which sources have this info, please contact your DV360
representative
Campaign Setup in Google DV360: settings reducing reach
If you have applied one of the following settings in your campaign, it may further reduce the delivery of your Adsquare segment:
- Frequency Cap: a daily cap on impressions per user
- Whitelisting/blacklisting: filtering in or out certain users
- Creative Format: abnormal formats vs. standard formats
- Bid strategy/ Price: the bidding strategy used towards users
- Private deals: with supply sources
- Geofilter and Time-filter: avoid using this in DV360 if you already have it applied on your Adsquare segment
If you notice your campaign is not delivering any impressions, check the set-up of these above.