Adding a adsquare segment to your LiquidM campaign

Once your adsquare segment has been saved and shared with LiquidM, you can add it to a campaign in your LiquidM account:

Step 1. Click on the ‘Ad Control‘ symbol

Step 2. Then click on ‘targeting‘ in the Line Item 

Step 3. Select an adsquare segment under the ‘adsquare segments‘ bar

Both your custom segments and Templates are available here:

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Campaign Settings: Matching adsquare requirements to LiquidM

Your LiquidM campaign must match certain adsquare settings in order for the segment to deliver correctly

  • It must be Mobile Application-enabled

        - adsquare segments cannot yet target cookies in mobile web or desktop devices in LiquidM

  • For Geo-Contextual segments, the Latitude/Longitude must be included in your supply source

        - adsquare looks at the GPS signal in the Bid Request
        - This is primarily available for In-App Inventory

  • For Audience Targeting  pre-bid segments, the Mobile-Advertising ID must be included in your supply sources

         - adsquare looks at the Mobile Advertising ID in the Bid Request
        - This is primarily available for In-App Inventory 

Campaign Setup in LiquidM: settings reducing reach

If you have applied one of the following settings in your campaign, it may further reduce the delivery of your adsquare segment.

  • Frequency Cap: a daily cap on impressions per user
  • Whitelisting/blacklisting: filtering in or out certain users
  • Creative Format: abnormal formats vs. standard formats
  • Bid strategy/ Price: the bidding strategy used towards users
  • Private deals: with supply sources
  • Geofilter and Time-filter: avoid using this if you already have it applied on your adsquare segment

If you notice your campaign is not delivering any impressions, check the set-up of these above.

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