Adding an adsquare segment to your Mediasmart campaign

Once your adsquare segment has been saved and shared with Mediasmart, you can add it to a campaign in your Mediasmart account:

Step 1. Go to the ‘Targeting‘ tab in your campaign set-up

Step 2. Find the ‘Segment‘ section

Step 3. Type in the name of the segment

Step 4. Once you have selected your segment(s) click on the upload button in the top right of the screen:

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Campaign settings: matching adsquare requirements to Mediasmart


Your mediasmart campaign must match certain adsquare settings in order for the segment to deliver correctly

  • It must be Mobile Application-enabled

        - adsquare cannot  target cookies in mobile web or desktop devices in
          Mediasmart

        - This can be found under ‘Placement’ in the Targeting section 

  • For Geo-Contextual Targeting, the Latitude/Longitude must be included in your supply source

        - adsquare looks at the GPS signal in the Bid Request        
        - This is primarily available for In-App Inventory

  • For Audience Targeting, the Mobile Advertising ID must be included in your supply sources

        - adsquare looks at the Mobile Advertising ID in the Bid Request                
        -
This is primarily available for In-App Inventory

Campaign setup in Mediasmart: settings reducing reach

If you have applied one of the following settings in your campaign, it may further reduce the delivery of your adsquare segment.

  • Frequency Cap: a daily cap on impressions per user
  • Whitelisting/blacklisting: filtering in or out certain users
  • Creative Format: abnormal formats vs. standard formats
  • Bid strategy/ Price: the bidding strategy used towards users
  • Private deals: with supply sources
  • Geofilter and Time-filter: avoid using this if you already have it applied on your adsquare segment  

If you notice your campaign is not delivering any impressions, check the set-up of these above.

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