Adding an Adsquare segment to your Splicky campaign
Once your Adsquare segment has been saved and shared with Splicky, you can add it to a campaign in your Splicky account:
Step 1. Go to ‘Ad Group‘ level
Step 2. Select Audience Targeting
Step 3. Select ‘Yes‘ under ‘Audience Targeting‘
Step 4. Search and add segments or templates, which appear on the left
N.B. Segments are connected with ‘AND‘ logic
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Campaign Settings: Matching Adsquare requirements to Splicky
Your Splicky campaign must match certain Adsquare settings in order for the segment to deliver correctly:
It must be Mobile Application-enabled
- Adsquare segments cannot yet target cookies in mobile web or desktop
devices in Splicky
- Under ‘Environment’ in the Line item, select ’App Traffic’
For Proximity Targeting, the Latitude/Longitude must be included in your supply source
- Adsquare looks at the GPS signal in the Bid Request
- This is primarily available for In-App Inventory
For Audience Targeting, the Mobile Advertising ID must be included in your supply sources
- Adsquare looks at the Mobile Advertising ID in the Bid Request
- This is primarily available for In-App Inventory
Campaign setup in Splicky: settings reducing reach
If you have applied one of the following settings in your campaign, it may further reduce the delivery of your Adsquare segment.
Frequency Cap: a daily cap on impressions per user
Whitelisting/blacklisting: filtering in or out certain users
Creative Format: abnormal formats vs. standard formats
Bid strategy/ Price: the bidding strategy used towards users
Private deals: with supply sources
Geo-filter and Time-filter: avoid using this in Splicky if you already have it applied on your Adsquare segment
If you notice your campaign is not delivering any impressions, check the setup of these above.