Adding a adsquare segment to your TTD campaign


Once your adsquare segment has been saved and shared with TTD, you can add it to a campaign in your TTD account.

If you are activating a segment through our pre-bid integration:

Step 1. Under the Line Item ‘Third Party Data‘, go to ‘Brands‘

Step 2.  Select 'adsquare pre-bid' under brands

Step 3. Choose your adsquare custom segment or template and drag it to a 'New Data Group‘ above

If you are activating a segment through our DMP integration

Step 1. Under the Line Item ‘Third Party Data‘, go to ‘Brands‘

Step 2.  Select 'adsquare AMP' under brands

Step 3. Choose your adsquare custom segment or template and drag it to a 'New Data Group‘ above


Note: you should not add a country filter when looking for your segment

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Campaign Settings: Matching adsquare requirements to TTD


Your TTD campaign must match certain adsquare settings in order for the segment to deliver correctly

  • For Geo-Contextual Targeting, the Latitude/Longitude must be included in your supply source

        - adsquare looks at the GPS signal in the Bid Request
       
- This is primarily available for In-App Inventory

  • For Audience Targeting without cross-device activation, the Mobile-Advertising ID must be included in your supply sources

         - adsquare looks at the Mobile Advertising ID
        - This is primarily available for In-App Inventory

  • For Audience Targeting cross-device segments, the segment can be used to target any type of cookie or device ID

Campaign setup in The Trade Desk: settings reducing reach

If you have applied one of the following settings in your campaign, it may further reduce the delivery of your adsquare segment.

  • Frequency Cap: a daily cap on impressions per user
  • Whitelisting/blacklisting: filtering in or out certain users
  • Creative Format: abnormal formats vs. standard formats
  • Bid strategy/ Price: the bidding strategy used towards users
  • Private deals: with supply sources
  • Geo-filter and Time-filter: avoid using this in TTD if you already have it applied on your adsquare segments

If you notice your campaign is not delivering any impressions, check the set-up of these above.

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