Adsquare

Adding an Adsquare segment to your TTD campaign

Once your Adsquare segment has been saved and shared with TTD, you can add it to a campaign in your TTD account.

If you are activating a segment through our pre-bid integration:

Step 1. Under the Line Item ‘Third Party Data‘, go to ‘Brands‘

Step 2.  Select 'Adsquare pre-bid' under brands

Step 3. Choose your Adsquare custom segment or template and drag it to a 'New Data Group‘ above

If you are activating a segment through our DMP integration

Step 2.  Select 'Adsquare AMP' under brands

Step 3. Choose your Adsquare custom segment or template and drag it to a 'New Data Group‘ above

Note: you should not add a country filter when looking for your segment

__________________________________________________________________

Campaign Settings: Matching Adsquare requirements to TTD

Your TTD campaign must match certain Adsquare settings in order for the segment to deliver correctly

For Proximity Targeting, the Latitude/Longitude must be included in your supply source

- For Proximity Targeting, the Latitude/Longitude must be included in your supply source

- Adsquare looks at the GPS signal in the Bid Request         - This is primarily available for In-App Inventory

For Audience Targeting without cross-device activation, the Mobile-Advertising ID must be included in your supply sources

- For Audience Targeting without cross-device activation, the Mobile-Advertising ID must be included in your supply sources

- Adsquare looks at the Mobile Advertising ID         - This is primarily available for In-App Inventory

For Audience Targeting cross-device segments, the segment can be used to target any type of cookie or device ID

- For Audience Targeting cross-device segments, the segment can be used to target any type of cookie or device ID

Campaign setup in The Trade Desk: settings reducing reach

If you have applied one of the following settings in your campaign, it may further reduce the delivery of your Adsquare segment.

Frequency Cap: a daily cap on impressions per user

Whitelisting/blacklisting: filtering in or out certain users

Creative Format: abnormal formats vs. standard formats

Bid strategy/ Price: the bidding strategy used towards users

Private deals: with supply sources

Geo-filter and Time-filter: avoid using this in TTD if you already have it applied on your Adsquare segments

- Frequency Cap: a daily cap on impressions per user
- Whitelisting/blacklisting: filtering in or out certain users
- Creative Format: abnormal formats vs. standard formats
- Bid strategy/ Price: the bidding strategy used towards users
- Private deals: with supply sources
- Geo-filter and Time-filter: avoid using this in TTD if you already have it applied on your Adsquare segments

If you notice your campaign is not delivering any impressions, check the set-up of these above.