Setting up a cross-device segment in the AMP is as easy as setting up a Mobile Advertising ID-only segment. 

  1. Model your desired segment. Please note that cross-device is possible for Audience Targeting only!
  2. Select Tapad under 'Cross-Device'
    Please note that selecting cross-device targeting adds an extra cost to your final CPM.

3. Under 'Destination Partners' select TTD DMP Integration option with the relevant partner name - not the Pre-Bid integration 

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Finding your Cross-Device Segment in The Trade Desk

  1. Under the Line Item ‘Third Party Data‘, go to ‘Brands‘
  2. Select "adsquare AMP"
  3. Choose your adsquare custom segment by searching for the name
  4. Drag and drop the dataset to 'New Data Group'

Step 4. Drag and drop the dataset to 'New Data Group' above

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