Setting up a cross-device segment in the AMP is as easy as setting up a Mobile Advertising ID-only segment.
- Model your desired segment. Please note that cross-device is possible for Audience Targeting only!
- Select Tapad under 'Cross-Device'
Please note that selecting cross-device targeting adds an extra cost to your final CPM.
3. Under 'Destination Partners' select TTD DMP Integration option with the relevant partner name - not the Pre-Bid integration
Finding your Cross-Device Segment in The Trade Desk
- Under the Line Item ‘Third Party Data‘, go to ‘Brands‘
- Select "adsquare AMP"
- Choose your adsquare custom segment by searching for the name
- Drag and drop the dataset to 'New Data Group'
Step 4. Drag and drop the dataset to 'New Data Group' above