Campaign targeting

Device Targeting Type

Mobile App and Tablet targeting

Ad Environment

  • In-App targeting only
  • For Audience Targeting campaigns – adsquare needs the mobile Advertising ID in the bid-request
  • For Proximity Targeting – adsquare needs the lat/lon coordinates in the bid-request

Additional targeting

Data targeting

Do not use other data targeting that is not from a adsquare segment, this is not necessarily compatible with adsquare datasets or may reduce the reach heavily. 

Day-part Filter

  • For Proximity Targeting, add a day time filter that is relevant to your segment. 
  • E.g. store opening hours for place visits, evenings and nights for household data. 
  • If you already have a time-filter in the adsquare segment, do not add one in the DSP too to avoid double filtering and reducing reach. 

Geographical filter

  • Don't add a country Geographical Location in the DSP if there is already one in the adsquare segment. 
  • Adding additional geographical filters will reduce reach through double filtering. 

Brand Safety

  • Make sure the Brand Safety is compatible with in-app inventory. Check with your DSP account manager if you are unsure, as many Brand Safety categories are not enabled for in-app inventory and may block delivery. 

Volume Optimisation


  • Add one ad group per adsquare dataset in order to determine the best performing segment.
  • Once you know the best delivering segment, push as much budget against it. 

Frequency & Pacing

  • A low frequency cap will reduce the number of bid opportunities
  • We recommend removing pacing, especially for Proximity Targeting, in order to increase reach
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