Campaign Targeting

Device Targeting Type

  • Mobile App and Tablet targeting

Ad environment

  • In-App targeting only
  • For Audience Targeting: we need the Mobile Advertising ID (IDFA/ GAID) in the bid-request
  • For Proximity Targeting, we need the latitude/longitude coordinates in the bid-request

Geographical filter

  • Do not add a country geographical location in the DSP as the country level is already defined by Adsquare
  • Adding additional geographical filters will reduce reach through double filtering.

Creatives

  • To increase the number of bid opportunities, always use as many different types of formats as possible

Ad Groups

  • Add one ad group per Adsquare dataset in order to determine the best performing segment.
  • Once you know the best delivering segment, push as much budget against it.

Frequency & Pacing

  • A low frequency cap will reduce the number of bid opportunities
  • We recommend removing pacing, especially for Proximity Targeting, in order to increase reach

Additional targeting

Data targeting

We recommend using Adsquare as your sole data provider in a specific segment. If you use another data provider for the same segment, the chances of incompatibility increase and may also reduce the potential reach & delivery which should be avoided.

Day-parting filter

  • For Proximity Targeting: you can add a day time filter that relevant to your segment, such as:
  • Focusing on store opening hours for Place Visits
  • Adjust on evenings and early mornings for reaching Households
  • If you use the Day Parting filter in the AMP, do not add another in the DSP in order to avoid a possible double filtering and potential reach reduction

Brand Safety

  • Make sure the Brand Safety is compatible with in-app inventory. Check with your DSP account manager if you are unsure, as many Brand Safety categories are not enabled for in-app inventory and may block delivery. 
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