Campaign Targeting
Device Targeting Type
Mobile App and Tablet targeting
Ad environment
In-App targeting only
For Audience Targeting: we need the Mobile Advertising ID (IDFA/ GAID) in the bid-request
For Proximity Targeting, we need the latitude/longitude coordinates in the bid-request
Geographical filter
Do not add a country geographical location in the DSP as the country level is already defined by Adsquare
Adding additional geographical filters will reduce reach through double filtering.
Creatives
To increase the number of bid opportunities, always use as many different types of formats as possible
Ad Groups
Add one ad group per Adsquare dataset in order to determine the best performing segment.
Once you know the best delivering segment, push as much budget against it.
Frequency & Pacing
A low frequency cap will reduce the number of bid opportunities
We recommend removing pacing, especially for Proximity Targeting, in order to increase reach
Additional targeting
Data targeting
We recommend using Adsquare as your sole data provider in a specific segment. If you use another data provider for the same segment, the chances of incompatibility increase and may also reduce the potential reach & delivery which should be avoided.
Day-parting filter
For Proximity Targeting: you can add a day time filter that relevant to your segment, such as:
Focusing on store opening hours for Place Visits
Adjust on evenings and early mornings for reaching Households
If you use the Day Parting filter in the AMP, do not add another in the DSP in order to avoid a possible double filtering and potential reach reduction
Brand Safety
Make sure the Brand Safety is compatible with in-app inventory. Check with your DSP account manager if you are unsure, as many Brand Safety categories are not enabled for in-app inventory and may block delivery.