Device Targeting Type
- Mobile App and Tablet targeting
- In-App targeting only
- For Audience Targeting: we need the Mobile Advertising ID (IDFA/ GAID) in the bid-request
- For Proximity Targeting, we need the latitude/longitude coordinates in the bid-request
- Do not add a country geographical location in the DSP as the country level is already defined by adsquare
- Adding additional geographical filters will reduce reach through double filtering.
- To increase the number of bid opportunities, always use as many different types of formats as possible
- Add one ad group per adsquare dataset in order to determine the best performing segment.
- Once you know the best delivering segment, push as much budget against it.
Frequency & Pacing
- A low frequency cap will reduce the number of bid opportunities
- We recommend removing pacing, especially for Proximity Targeting, in order to increase reach
We recommend using adsquare as your sole data provider in a specific segment. If you use another data provider for the same segment, the chances of incompatibility increase and may also reduce the potential reach & delivery which should be avoided.
- For Proximity Targeting: you can add a day time filter that relevant to your segment, such as:
- Focusing on store opening hours for Place Visits
- Adjust on evenings and early mornings for reaching Households
- If you use the Day Parting filter in the AMP, do not add another in the DSP in order to avoid a possible double filtering and potential reach reduction
- Make sure the Brand Safety is compatible with in-app inventory. Check with your DSP account manager if you are unsure, as many Brand Safety categories are not enabled for in-app inventory and may block delivery.