Situations
“I do not see any conversions for my Real-Time Measurement Campaign.”
“The amount of attributed visits for my Real-Time Measurement Campaign is low.”
In order to achieve relevant results, please consider a minimum of 3 MM impressions and 100 K Unique Users and locations with enough traffic.
There are multiple reasons that could explain the low amount of visits / conversions on a measurement configuration:
The campaign recently started: If a campaign started recently, it is normal for the number of conversions to be minimal as there is a standard latency in processing location data. Though applications collect location data regularly, not all partners send the data to a central server immediately. Some do several times a day, others only on WiFi. The latency depends on the publishers and therefore differs per country.
On average, data is ~complete for all countries after 7 days. In order to limit the impact, we recommend clients to wait 7 days to consider the number of attributed visits reliable.
The volume of exposed users is low: If the overall reach of the unique users is limited, the number of observed store visits will be small. We recommend 3 million impressions and 300 thousands exposed users to obtain significant results.
Uneven distribution of impressions per different stores: If no impressions are delivered to the area where a particular POI is located, it is likely that no visits to that POI will be recorded/measured.
POIs: Verify that the coordinates corresponding to each POI are correctly set to the POIs you want to monitor. Depending on the location, it is possible to have few signals captured if the foot traffic is limited. Moreover, places where there is low mobile usage might also be a reason for low visits, since there are no location signal to capture.
You can check the coordinates via Google Maps by copying and pasting the coordinates and replacing the commas by points. In case of adjustments or updates, contact your Adsquare Sales representative.
If you want to get the exact coordinates from the POI needed, follow the next steps on Google map:
Right-click the place or area on the map. This will open a pop-up window. You can find your latitude and longitude in decimal format at the top.
To copy the coordinates automatically, left click on the latitude and longitude.
General visits trend: It is important to keep in mind that as only attributed visits are counted as conversions in the DSP, both the volume of exposed users and number of visits in the POIs need to be consequent.
Important: Adsquare sends unfiltered visits to the DSP. Afterwards, the DSP does the attribution based on their proprietary methodology.
Depending on the DSP, there is a possibility to pull a report of non-attributed visits vs. attributed ones. With these reports, it is easier to spot if the zero amount of visits is due to issues with the measurement configuration in general or because the exposed users are not matching our visits.
The coverage outside Adsquare core markets is lower: Adsquare has activated its measurement product in all core markets as well as in countries based on the demand with the guarantee we get enough location data from our partners. However, there might be additional fluctuations which can affect the results if the campaign settings are restrictive.