For marketers, understanding real-world consumer behavior is an integral step towards attaining the goal of their advertising efforts, increasing revenues through driving foot traffic. Our footfall attribution solution empowers them to evaluate the efficiency of their campaigns. Leveraging validated foreground and background location data from consumers’ smartphones, adsquare’s footfall analysis offers a unique overview of each retail location targeted during a given campaign period.
The result is an uplift, measuring the impact of mobile ad exposure at driving store visits, determined by comparing sample groups of those exposed to the ad (campaign group) against those who were not (control group). Thanks to our growing list of partnerships with data companies, adsquare is able to derive rich segment data insights including socio-demographic profile, purchase and household data and lead time.
adsquare Footfall Report
adsquare enables retail brands to measure the performance ande ectiveness of their mobile campaigns and understand real-worldconsumer behavior. Our Footfall Report provides an extensive campaign summary and deep-level segment analysis.
The Footfall Report gives you a detailed summary of the overall performance of your campaign including key figures such as visitation uplift, incremental visits, total spend per visit and other valuable indicators helping you investigate the effectiveness and performance of your mobile campaign.
- Compare campaign and control group to measure uplift.
- Leverage validated foreground and background location data.
- Use adsquare’s precise POI database oronboard own address data
- Gain additional insights: time of day, impacton competitors, best performing stores.
adsquare Footfall Insights
Granular footfall insights such as consumers’ likelihood to visit the stores of competing brands, temporal analysis as well as recommendations are also available on request in addition to our Footfall Report.