Define how to make your data available on OnePlatform.
Marketplace configurations are managed in the “Active Deals” section of the Package setup on OnePlatform. These configurations determine how packages will be made available to Segment Buyers.
Available Marketplace Configurations
There are two types of marketplace configurations depending on how you want to expose packages and datasets to Segment Buyers:
Public Marketplace
Private Marketplace
1. Public Marketplace
Packages on the public marketplace are available to all Segment Buyers with no restrictions.
Visibility:
All datasets within the package are directly visible in the Adsquare Segment Modeler / Data Buyer portfolio.
Setting the Price:
You can activate your data using a Data CPM or Media Percentage of Media Pricing Model.
Clients can choose either model when browsing your datasets.
Include prices in USD, GBP, and EUR.
The platform automatically fills in the other currencies when one is entered, but you can manually adjust them if desired.
For better representation, we recommend rounding numbers instead of applying exact FX rates.
2. Private Marketplace
The private marketplace allows you to control who has access to your packages and datasets, define pricing, and set approval options. Multiple configurations can be defined using this option.
Visibility:
The Custom Visibility feature allows you to control which companies can see your datasets.
Options:
Select All: Make datasets visible to all Segment Buyers.
Preferred Buyers: Choose specific trusted data buyers by ticking checkboxes.
Deals and Portfolio Approvals:
Deals represent agreements between data providers and segment buyers.
A new deal is created for every company using the package.
Adding buyers provides them with approval to use the package for segment modeling in their portfolio.
Setting the Price:
Same as Public Marketplace: Choose between Data CPM or Media Percentage of Media Pricing Model.
Include prices in USD, GBP, and EUR.
Auto-fill currency feature is available, but manual adjustments are possible.
Round numbers for better representation.
Destination Partners
If you want to distribute your branded taxonomy directly to preferred programmatic buying platforms:
Request Integration Information:
Contact your Account Manager or email data@adsquare.com to request an up-to-date list of integrated destination partners.
Define Distribution Strategy:
Work with Adsquare to identify suitable destination partners and define a pricing strategy.
Package Activation & Transparency:
Adsquare controls the process on your behalf.
You maintain full transparency over the activation process through:
The Packages section in OnePlatform.
The destination partner’s user interface.
Adsquare’s Extensions
Outside of the public and private marketplace, there are additional extensions available based on your contract with Adsquare:
1. Adsquare Data Alliance (ADA)
A curated, non-branded data offering allowing Adsquare to build advanced taxonomies using your data.
Overview:
Your data is mixed with other providers’ data to create enhanced segments based on collection methods and data quality.
Since the data is unbranded, it is automatically available to interested segment buyers if opted in.
Opt-In Process:
Opting in doesn’t guarantee usage—Adsquare will test and validate your data before inclusion.
Only data meeting quality requirements will be added to ADA.
To Opt-In:
Contact your Account Manager or email data@adsquare.com.
Support
For technical questions or assistance, please reach out to the Data Provider Support Team at data@adsquare.com.