1. What is adsquare's Footfall Measurement?
To achieve the best results from advertising strategies and to make the right decisions on ad spend allocation, marketers need to go beyond traditional ad engagement KPIs. Clicks don’t necessarily equal store visits and don’t tell the full story.
adsquare's Footfall Measurement provides marketers with an additional ad engagement KPI: a number of consumers who visit a store or other physical location after being exposed to a marketing campaign. Thanks to the real-time delivery of this KPI, marketers can optimize their drive-to-store campaigns more efficiently, optimize spend and validate their media investment.
2. How does Footfall Measurement work?
adsquare leverages high-quality movement data at scale to count consumers who visit a store, restaurant, or other offline location to help you optimize your ad campaigns more effectively.
For example, after you serve the ad to your target group, adsquare’s Footfall Measurement functionality tracks how many consumers who saw your ad appear in your store. This information (number of consumers visiting the store) flows into the dashboard of your Demand Side Platform and can be used for in-flight optimization.
3. How can Footfall Measurement be activated?
adsquare’s Footfall Measurement functionality can be set-up within your DSP’s interface.
You can activate adsquare’s Footfall Measurement in these platforms:
- The Trade Desk
- Google Marketing Platform
- Fusio by S4M
- HAWK by TabMo
- more platforms are currently integrating adsquare’s Footfall Measurement.
Specific Footfall Measurement activation steps differ per platform and are defined in the sections below.
4. In which countries can Footfall Measurement be activated?
adsquare’s Footfall Measurement functionality is available for the following countries:
- United States
- United Kingdom