Definition
Also known as offline attribution or store-visit attribution, footfall measurement refers to the measurement of the number of people who have visited a specific location. These locations can be retailers, car dealers or restaurants for example. Adsquare’s Footfall Measurement functionality provides additional information for marketers and enables a deeper understanding of consumer journeys. Being able to measure in-store visits in real-time, brands can realise the full value of their campaigns, optimise spend and validate their media investment. Footfall Measurement is activated directly in the DSP of the client to which Adsquare sends visit data via the measurement API.
Data Sources
Adsquare aggregates location signals from multiple trusted providers such as app publishers or SDK owners, obtaining a diverse range of location information. This allows us to have a comprehensive panel of consented data for analysis that is well balanced in terms of demographic and geographic distribution.
Methodology
Data for analysis is sourced through a meticulous process at Adsquare. Multiple trusted providers contribute to a diverse range of location information, creating a comprehensive dataset with balanced demographic and geographic distribution.
The collected data, arriving in various formats like CSV and Avro, undergoes standardisation into the Parquet format to ensure consistency and compatibility. This standardised format facilitates efficient processing and analysis.
To maintain data quality, Adsquare employs rigorous filters aimed at eliminating signals with invalid or unreliable values. These filters are strategically designed to remove data that could compromise the accuracy and validity of analysis results. Adsquare's commitment to a robust data processing pipeline ensures that the information used for analysis is of the highest quality, ultimately leading to accurate and meaningful insights. In the context of TTD, Adsquare matches visits to stores (offline conversion events). This stream of visits is then shared with TTD, who then is able to match exposures from the campaign, and attribute impressions to the visit conversion events shared by Adsquare.
Why Footfall Measurement by Adsquare?
Privacy-compliant methodology: Our methodology adheres to privacy regulations, employing measures to ensure data handling aligns with legal standards, safeguarding user privacy throughout the entire process.
100% SDK-derived: We exclusively utilise location data derived from Software Development Kits (SDKs), ensuring accuracy and reliability in our dataset.
Bias-free panel: Our panel ensures unbiased representation by maintaining an equitable geographic and demographic distribution, fostering a fair and comprehensive analysis of data.
Granular signal sourcing: Adsquare gathers up to 100 signals per user per day, providing detailed and granular information to comprehend movement behavior accurately.
Global location panel: Our extensive panel covers 26 countries worldwide, offering a comprehensive and diverse dataset for location-based analysis on a global scale.
Complementary solutions: We provide analytics and targeting solutions that work in synergy, offering a comprehensive approach to optimise and enhance campaign strategies.
Workflow
Measuring the success of your campaign is straightforward and requires only a few basic action steps. Adsquare is already integrated with your DSP of choice and all you have to do is
Share selected campaign details with Adsquare plus the POI list you wish to use for your measurement configuration.
Adsquare sends the exposure files to the DSP for you to track campaign performance in the dashboard of your DSP. You can attribute your media spend to store visits and can optimise the campaign while it is running.
Depending on your DSP of choice we will provide you with more detailed setup guides for a seamless and smooth activation.
Partners
Adform
AdKaora
Adxperience
Facebook
Google Marketing Platform
HAWK by TabMo
Locala
LoopMe
Mediasmart
Mobsuccess
Proxistore
Splicky
StackAdapt
Teemo
The Trade Desk
Xandr
...and more platforms are currently integrating our Footfall Measurement solution