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All CollectionsMEASUREMENT: Setup Guide & Best Practices Set up with our partner DSPs
Activate Footfall Measurement in FUSIO by S4M
Activate Footfall Measurement in FUSIO by S4M

How to activate our real-time Footfall Measurement product in FUSIO by S4M

Gabriela Reyes avatar
Written by Gabriela Reyes
Updated over 4 years ago

A. Setting up Footfall Measurement in FUSIO by S4M

Below are the steps you need to take to begin measuring in-store visits in real-time:

1. When setting up your campaign in the FUSIO by S4M platform, activate the Adsquare Footfall Measurement add-on to confirm that you want to enable this 3rd party service.


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​2. Then you will be able to define one or more locations you want to measure offline visits for. You can:
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​a)  Manually enter the address of each location, or
​b)  Bulk-upload a CSV file with a list of all locations.

3. Once your campaign is live, you will be able to see campaign’s Drive-To-Store metrics, such as post-view visits, average cost per visit and footfall uplift in FUSIO Drive-To-Store performance dashboard.

B. Reporting in FUSIO by S4M

Conversion data becomes available in FUSIO Drive-To-Store dashboard 24 hours after impressions begin to run. Conversions flow into the dashboard hourly, enabling you to optimize your campaign towards the best footfall uplift.

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