A. Setting-up Footfall Measurement in Hawk by TabMo
Below are the steps you need to take to begin measuring in-store visits in real-time:
1. When setting up your new footfall campaign in Hawk platform, activate Branding-To-Store option in order to enable adsquare’s Footfall Measurement.
2. Then you will be able to define locations you want to measure offline visits for and insert the list of places to be measured.
3. Once your campaign is live you will be able to see the campaign’s Drive-To-Store metrics, such as a number of visits per store location, cost per visit and store visit rate.
You can also analyze metrics per single particular store location.
B. Reporting in Hawk by TabMo
Conversion data becomes available in Hawk Branding-To-Store dashboard 24 hours after impressions begin to run. Conversions flow into the dashboard hourly, enabling you to optimize your campaign towards the best footfall uplift.