Once your Adsquare segment has been saved and shared with Active-Agent, you can add it to a campaign in your Active-Agent account.
If you are activating a segment through our pre-bid integration:
Step 1. One you have saved the pre-bid segment in the AMP, the segment will appear within minutes in Active-Agent
Step 2. Select the desired segment category in the targeting menu of your line item's targeting:
Step 3. Select the desired segment as the Prebid filter for your campaign using the slider
Step 4. Save the targeting by clicking on "Speichern", or click on "Speichern + Inventarisirien" to immediately associate it to the campaign. You will need to give it a name and description
If you are activating a segment through our DMP integration
Step 1. One you have saved the DMP segment in the AMP, the segment will the next morning in Active-Agent
Step 2. Select the Segment Targeting option in the targeting of your line item. Choose between creating a new expression by selecting "Neuer Ausdruck" or a new group by selecting "Neue Gruppe". Determine whether you want to target multiple segments with an "AND" or "OR" logic
Step 3. Make sure that your expression acts as a variable in your campaign.
Step 4. In the further drop down menu, select the data owner "Adsquare DIL".
Step 5. Finally, select the tagging attribute and the segment.
Step 6. Click on "Speichern" to save this targeting, or click on "Speichern + Inventarisirien" to immediately associate it to the campaign. You will need to give it a name and description