A. Setting up Footfall Measurement with Adsquare

Please provide the following information to Adsquare by sending an e-mail to client-services@adsquare.com

  1. Campaign start and end dates. Please also inform us if you would like an analysis period after the end fate of the campaign
  2. Adform Tracking Setup ID
  3. Adform Tracking Point name.
    We recommend that the Tracking Point name does not contain any special characters or spaces. For example, "Barnes & Noble" should be translated as "Barnes_and_Noble".
  4. List of Places-of-Interests (POI). In other words: stores and other physical locations where you would like to measure footfall.

Adsquare can build POIs with internal data. However, we highly recommend you to come up with your own list. You can specify desired places via one of the following formats:

  • Latitude/longitude;
  • 2D polygons of buildings.

50 meters default radius will be applied. However, it's possible to configure a different value with an individual request.

B. Setting-up Footfall Measurement in Adform

To use Adsquare Footfall Measurement, you need to enable a tracking setup for your advertiser in Adform. Read more info here

Adform strongly recommends to enable cross-device attribution. You can find more details here.

After enabling tracking setup and providing required information to Adsquare, you can create a mobile line item for campaign. Read more here.

C. Reporting in Adform

 First measurements become available 24 hours after first impressions. Data can be observed on campaign, line item and log levels. Footfall traffic is collected via offline tracking points. As result, reporting and campaign optimization is available via common workflows. In particular, all metrics from in-app campaigns will be displayed in Stats & Reports just like from Display campaigns. The same is valid for Mobile Web campaigns: data will be available as cross-device conversions.

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