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APR 28, 2021 - ADA Taxonomy Update for EU and USA
APR 28, 2021 - ADA Taxonomy Update for EU and USA
Gabriela Reyes avatar
Written by Gabriela Reyes
Updated over a week ago

Background

In order to be aligned with the IAB standards, Adsquare is updating its ADA (Adsquare Data Alliance) taxonomy for the Demographics and Interests categories.

What happens to the datasets used in my segments or OOH audiences?

The datasets concerned by this update will appear as "Deprecated" alongside a warning that this dataset is missing or no longer in portfolio.

Be reassured that these datasets are still working normally and can be used for four weeks after the roll-out.

What should I do?

We encourage you to update the deprecated datasets with an equivalent from the new taxonomy.

Roll-Out Plan

Country

Status

Roll-Out

Phase-Out

Germany

Live

28/04/2021

30/05/21

France

Live

11/05/2021

13/06/2021

United Kingdom

Live

12/05/2021

13/06/2021

Italy

Live

19/05/2021

21/06/2021

Spain

Live

19/05/2021

21/06/2021

United States

Live

15/06/2021

13/07/2021

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