Background
In order to be aligned with the IAB standards, Adsquare is updating its ADA (Adsquare Data Alliance) taxonomy for the Demographics and Interests categories.
What happens to the datasets used in my segments or OOH audiences?
The datasets concerned by this update will appear as "Deprecated" alongside a warning that this dataset is missing or no longer in portfolio.
Be reassured that these datasets are still working normally and can be used for four weeks after the roll-out.
What should I do?
We encourage you to update the deprecated datasets with an equivalent from the new taxonomy.
Roll-Out Plan
Country | Status | Roll-Out | Phase-Out |
Germany | Live | 28/04/2021 | 30/05/21 |
France | Live | 11/05/2021 | 13/06/2021 |
United Kingdom | Live | 12/05/2021 | 13/06/2021 |
Italy | Live | 19/05/2021 | 21/06/2021 |
Spain | Live | 19/05/2021 | 21/06/2021 |
United States | Live | 15/06/2021 | 13/07/2021 |