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SEP 22, 2021 - New structure in our data offering
SEP 22, 2021 - New structure in our data offering

Changing our root categories

Christoph Herwig avatar
Written by Christoph Herwig
Updated over 3 years ago

Howdy! Here’s a quick release update from Adsquare with regards to our data structure.

We’ve made it easier for you to navigate through our data offering!

All data remains the same, we have just tidied it up considerably to give you a smoother customer journey and to build your targeting segment much more efficiently. Please also continue to use the search function as usual.

  1. What is happening?

  • Adsquare is changing the entry to its data offering in the Adsquare platforms

  • We will get rid of the ‘root categories’, such as Business, Household, etc. that listed branded-partners underneath

  • Adsquare will add a new root categorisation for the existing datasets

  • The brand Adsquare Data Alliance will be phased out

  • Adsquare Data Alliance will rebrand to Adsquare Data

Table A) Root Category Comparison, simplified example for Audience Targeting

OLD ROOT CATEGORIES

NEW ROOT CATEGORIES

  • Adsquare Data Alliance

  • Adsquare Data

  • Adsquare Place Visits

  • My Datasets

  • App Usage

  • Trusted Partners

  • Business

  • Custom

2. Where is the new structure implemented?

  • In the Adsquare AMP for Audience & Proximity Targeting

  • In the OOH Platform 3.0 for Audience Data & Spatial Data

3. When does it go live?

  • Live date: Monday, 27th September 2021

4. Why was the structure changed?

  • Over the years, our data offering has increased and with that the categories

  • Adsquare develops proprietary data products, asking for a category makeover

  • Our new lean structure helps you better navigate through the data offering

  • You will now be able to find datasets even quicker

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