Howdy! Here’s a quick release update from Adsquare with regards to our data structure.
We’ve made it easier for you to navigate through our data offering!
All data remains the same, we have just tidied it up considerably to give you a smoother customer journey and to build your targeting segment much more efficiently. Please also continue to use the search function as usual.
What is happening?
Adsquare is changing the entry to its data offering in the Adsquare platforms
We will get rid of the ‘root categories’, such as Business, Household, etc. that listed branded-partners underneath
Adsquare will add a new root categorisation for the existing datasets
The brand Adsquare Data Alliance will be phased out
Adsquare Data Alliance will rebrand to Adsquare Data
Table A) Root Category Comparison, simplified example for Audience Targeting
OLD ROOT CATEGORIES | NEW ROOT CATEGORIES |
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2. Where is the new structure implemented?
In the Adsquare AMP for Audience & Proximity Targeting
In the OOH Platform 3.0 for Audience Data & Spatial Data
3. When does it go live?
Live date: Monday, 27th September 2021
4. Why was the structure changed?
Over the years, our data offering has increased and with that the categories
Adsquare develops proprietary data products, asking for a category makeover
Our new lean structure helps you better navigate through the data offering
You will now be able to find datasets even quicker