Setting up Footfall Measurement in Xandr
Below are the steps you need to take to begin measuring in-store visits in real-time:
To set up your new footfall campaign via Xandr, as an advertiser you can do this within the Xandr Invest Platform and/or request the setup via partner contact.
1. The first step is the POI Specification: Enable measurement for a Line Item and specify POI location(s) -
Setup Requirements
Enabled on Mobile app only
Share POI file in .csv format with POI ID, lat, and lon in separate columns as in this sample
Please provide only one Point of Interest List per LI
Please provide only one country per Line Item
2. Activation and Attribution - Allow 10-day lead time for reporting to become available
Attribution Logic
Visit is counted if MAID has been observed within the 7 days following an ad exposure and is within a 50m-radius of a defined POI
Three days for processing after the attribution window closes
Please allow a 10-day lead time for report availability after an impression has been served
3. Reporting - View report in real-time
Example
Report Name: Offline Attribution
Visits
The number of MAIDs observed by Adsquare within a 50-meter radius of the given POIs within the 7-day attribution window.
Visitation Rate
The number of visits divided by total impressions served for the line item.