Step 1: Enable Adsquare
Navigate to Advertisers and Data Providers
Start by logging into your account and accessing the main dashboard.
On the right side navigation locate Advertisers and Data Providers
Click Advertisers
Select adsquare
You'll see a list of available advertisers. Locate and click on the line item associated with adsquare from the list.
Add adsquare Client ID:
Upon selecting adsquare, you'll need to add the adsquare Client ID.
Simply copy and paste the Client ID provided by adsquare into the designated field.
Click SAVE
Step 2: Set up tracking
Navigate to the top menu
To enable tracking, navigate to the main navigation menu and click on "Website Tracking."
Identify the Tracking Point ID associated with your campaign.
To create a Tracking Point, obtain the code and link it to your creative.
Generate a name for the Tracking Point that reflects the campaign or purpose.
Provide this Tracking Point ID to adsquare.
Step 3: Conversion Configuration
Navigate to and click"Conversions" on the top menu
Click "add rule"
Paste the Tracking Point name into the designated bar.
Choose the appropriate conversion associated with the Tracking Point.
Duplicate the Tracking Point name for clarity.
Step 4: Define attribution window
Navigate to the home page and click on "Campaigns."
From the page click "Create" and select "Campaign."
Scroll to the "Conversion Attribution" section and fill in the necessary details.
Step 5: Reporting to adsquare
Return to the home page and select "Advertisers and Data Providers."
Click on "Statistics & Reports" and then "Custom Reports."
From the Custom Report screen create a new report, by clicking "Create Report
Click "Sheets" as the format, then click "table" to select dimensions
Add dimensions by selecting from the dropdown menu, such as "Line Item."
Choose metrics, such as "Conversions," and customize settings as needed.
Rename the report and click "Save and Generate."
Step 6: Find Adsquare segments in Adform
Select Audience from the menu
From the home page Navigate to the "Audience" section and select "Marketplace" from the menu.
Within the Marketplace, locate and click on adsquare under "Advertisers" and click "select"
From the window, click "Data Providers" from the menu
Look for adsquare among the available Data Providers and select.
Once inside adsquare's interface, browse through the available audiences.
Click on the desired audience and select "Add to New Line Item" or "Add to Existing Line Item" based on your preference.
Choose the appropriate line item to which you want to link the audience.
Confirm the selection to link the audience to the chosen line item.
