Adding an Adsquare segment to your Hawk campaign
Once your Adsquare segment has been saved and shared with Hawk, you can add it to a campaign in your Hawk account:
Step 1. When editing a campaign, go to the 'Targeting' step of the Line Item
Step 2. Click on 'Third party Data'
Step 3. Select the desired segment. Both custom segments and Templates are available.
Step 4. Click 'Save and Next'
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Campaign Settings: Matching Adsquare requirements to Hawk
Your Hawk campaign must match certain Adsquare settings in order for the segment to deliver correctly
It must be Mobile Application-enabled
- Adsquare segments cannot yet target cookies in mobile web or desktop devices in Hawk
- You can select the following under the 'Content' Line item in your setup
For Proximity Targeting, the Latitude/Longitude must be included in your supply source
- Adsquare looks at the GPS signal in the Bid Request
- This is primarily available for In-App Inventory
For Audience Targeting, the Mobile Advertising ID must be included in your supply source
- Adsquare looks at the Mobile Advertising ID in the Bid Request
- This is primarily available for In-App Inventory
Campaign Setup in Hawk: settings reducing reach:
If you have applied one of the following settings in your campaign, it may further reduce the delivery of your Adsquare segment.
Frequency Cap: a daily cap on impressions per user will reduce volume
Whitelisting/Blacklisting: filtering in or out certain users can reduce the number of available supply
Creative Format: abnormal formats vs. standard formats
Bid strategy/Price: the bidding strategy used towards users
Private deals: with supply sources
Geo-filter and day part settings: avoid adding these in Hawk if you already have one in the segment
If you notice your campaign is not delivering any impressions, check the set-up of these above.