Adding an Adsquare segment to your Mediasmart campaign
Once your Adsquare segment has been saved and shared with Mediasmart, you can add it to a campaign in your Mediasmart account:
Step 1. Go to the ‘Targeting‘ tab in your campaign set-up
Step 2. Find the ‘Segment‘ section
Step 3. Type in the name of the segment
Step 4. Once you have selected your segment(s) click on the upload button in the top right of the screen:
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Campaign settings: matching Adsquare requirements to Mediasmart
Your mediasmart campaign must match certain Adsquare settings in order for the segment to deliver correctly
It must be Mobile Application-enabled
- Adsquare cannot target cookies in mobile web or desktop devices in
Mediasmart
- This can be found under ‘Placement’ in the Targeting section
For Proximity Targeting, the Latitude/Longitude must be included in your supply source
- Adsquare looks at the GPS signal in the Bid Request
- This is primarily available for In-App Inventory
For Audience Targeting, the Mobile Advertising ID must be included in your supply sources
- Adsquare looks at the Mobile Advertising ID in the Bid Request
- This is primarily available for In-App Inventory
Campaign setup in Mediasmart: settings reducing reach
If you have applied one of the following settings in your campaign, it may further reduce the delivery of your Adsquare segment.
Frequency Cap: a daily cap on impressions per user
Whitelisting/blacklisting: filtering in or out certain users
Creative Format: abnormal formats vs. standard formats
Bid strategy/ Price: the bidding strategy used towards users
Private deals: with supply sources
Geofilter and Time-filter: avoid using this if you already have it applied on your Adsquare segment
If you notice your campaign is not delivering any impressions, check the set-up of these above.